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May 22, 2012 – Brandon Van Tuyl and I.C. Cruz recently opened a second Long Beach location of their shop, The B Store, at 4718 E. 2nd St. in Belmont Shore. Van Tuyl, president of the Brandon Apparel Group, and Cruz, the company’s head buyer and chief designer, opened their flagship store in the East Village Arts District in 2010 as a way to give the public access to the extra fabrics and leftover samples the company had after providing designers with samples and product development. With a mix of unique creations and department store favorites, the shop features contemporary apparel and accessories for both men and women ranging from swim shorts and party dresses to handbags and jewelry. For more information about The B Store, call 562/433-3193 or visit www.thebstore.com. Pictured, from left, are Cruz and Van Tuyl. (Photograph by the Business Journal’s Thomas McConville) |


















