January 31, 2012 – On December 19, Forever Ashbury opened between Cherry and Hermosa Avenues at 1828 E. Broadway. Owned by Johnny Phan and Jaiden Quy Do, pictured, from left, the store stocks an assortment skateboards, hats, accessories and men and women’s clothing. Phan and Do, who “view fashion as an art form . . . [that] can be used to express personality and individuality” according the store’s Web site, embellish Forever Ashbury’s products with variations of the company’s logo, from the cursive “Ashbury” emblem to the unique “Dripping Kiss” design. In addition to clothing and accessories, the store also retails a variety of skateboard equipment such as wheels, trucks and more. Forever Ashbury is open Tuesday through Saturday from 11 a.m. to 7 p.m., Sunday from noon to 6 p.m. and is closed on Monday. For more information, visit www.foreverashbury.com or call 562/432-8300. (Photograph by the Business Journal’s Thomas McConville)