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Long Beach Business Journal

Long Beach Business Journal

The Voice of Business in Long Beach Since 1987

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Erica Yee, CalMatters

Posted inEducation

College athletes can now make millions off sponsorship deals. Here’s the first look at California’s numbers

Avatar photoAvatar photo by Adam Echelman, CalMatters and Erica Yee, CalMatters March 6, 2025March 6, 2025

In 2021, California allowed college athletes to earn money, profiting off their name, image and likeness. University records show which student athletes are benefitting and how.

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