Home News CVB launches tourism campaign to entice visitors back to the city

CVB launches tourism campaign to entice visitors back to the city

The Long Beach waterfront. Photo courtesy of the Long Beach Convention & Visitors Bureau.

The Long Beach Convention & Visitors Bureau is launching a tourism campaign to simplify planning for travelers looking to venture to the city by curating getaways, the organization announced Monday.

From now through early September, the Long Beach Days & Getaways campaign will provide travelers with itineraries based around food, shopping and culture scenes, according to the announcement. Itineraries include:

  • Beachside Brews & Bites: A tour of the city’s taprooms and brewpubs such as the city’s only cidery, Ficklewood Ciderworks, and ending at Belmont Brewing Co. overlooking the Pacific Ocean.
  • Retro Whoa!: A daytrip to the city’s retro hotspots, including vintage apparel and home goods, mid-century modern bars, coffeeshops and classic diners.
  • Urban Luxe Getaway: A two-night Downtown vacation, including a stay at the Hotel Maya, dining and drinks at popular restaurants and bars, and Yoga on the Bluff.
  • Waterfront Getaway: A weekend of all things waterfront, including a visit to the Aquarium of the Pacific, whale watching, oceanside dining, kayaking, gondola rides, shopping and more.
  • Wine & Cheese, Please! Getaway: A weekend trip to the city’s various wine bars as well as cheese and dessert favorites.

“This integrated approach is designed to drive and point web traffic to weekly, new original content promoting the diverse array of experiences, restaurants, shops, and attractions Long Beach has to offer,” CVB president and CEO Steve Goodling, said in a statement.

The organization partnered with the state’s tourism agency, Visit California, to expand the reach of the campaign.

The CVB said the getaways were designed by locals and crafted to immerse travelers in “authentic Long Beach experiences.” Throughout the summer, the organization said it intends to highlight “every corner” of the city.


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