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New Grand Prix Title Sponsor Acura Seeks To Reenergize Its Brand And The Race

For Acura, Honda’s performance luxury brand, signing a multi-year deal to become the new title sponsor of the Grand Prix of Long Beach “made all the sense in the world,” the company’s vice president and brand officer, Jon Ikeda, told the Business Journal in an interview at American Honda Motor Co.’s corporate offices in Torrance. […]