Boulevard Buick/GMC Archives • Long Beach Business Journal
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Boulevard Dealership: Nearly 60 Years Of Car-Selling History

After serving in the United States Navy, James “Jim” Willingham moved from Missouri to Long Beach in 1950, “chasing a girl, I think,” his son Brad said jokingly. Jim quickly found a job selling shoes. That same year, the owner of Ed James Studebaker visited the shoe store, told Jim he would be better off […]