Long Beach-based online fitness platform Zwift has launched a new microgrant program, the company has announced.
Five $5,000 “Zwift Microgrants” will be awarded to nonprofits that prioritize fitness and community, among other pillars listed within Zwift’s social impact mission.
The company will also provide each grantee with as many as 20 complimentary Zwift accounts.
Zwift, which fuses gaming with fitness, offers immersive virtual “worlds” or platforms for cyclists and runners, who can connect exercise equipment such as bike trainers, treadmills and more.
“Zwift’s work to foster and support a diverse community on our virtual worlds is what truly sets us apart from all other fitness platforms,” Eric Min, Zwift co-founder and co-CEO, said in a statement. “We’re excited to support organizations engaged in the same work by offering these five grants to organizations that align with our missions and we look forward to see the positive impact that will result.”
Microgrants will be awarded to registered nonprofit organizations that are aligned with one or all of Zwift’s three social impact pillars: fitness and technology, health and wellness, and community. Applications will be reviewed by Zwift’s people, growth, and impact team.
Local organizations must be registered as a 501(c)(3) in the United States. Applications are open through Feb. 26 and grantees will be notified in March.